COVID has really had a profound change in book signings, book conferences, and many different areas of reading, writing, and marketing. Now that things are letting up slightly, I approached Costco about doing a possible book signing. I had heard from other writers that Costco does allow authors despite not having their books sold by Costco to allow a book signing.
First and foremost, a book signing is a difficult thing, especially as an Indie Author. The timing has to be right and you have to have plenty of books on display. You are likely not well known and therefore must have an eye-catching cover and the location must be perfect. Costco seems like a great option.
I went to the management and pitched my book signing plan. It would have to be in four or five weeks and I was hoping to get a good spot just inside the main doors. The other option is near the main aisle. What I didn’t want was to be by the book area, if at all possible. I felt that this was similar to being placed in the “corner” and I wanted exposure.
As usual, I got way ahead of myself because I assumed a book signing was probably a done deal. Turns out, Costco isn’t big on book signings unless the book is being sold in their stores. (At least that was what I was told by my local Costco) The management told me that I should really look into getting my book in their store. I had heard from other authors that this is a good and bad thing. Costco allows for returns of all items and books are a big area where people return books. The cost would be placed on my shoulders if any books were returned. Months ago, I had previously called the headquarters and spoke with someone who only provided basic information and I decided not to even try.
After talking with management, they asked to see my book. I brought in a copy and they felt that it had a great cover and she was willing to take my book to the purchasing team and see if they would be willing to stock my book in their store. The idea is exciting and terrifying all at the same time. I don’t know exactly what the process will be, but after talking with some marketing friends, I was easily swayed into giving the opportunity a chance. I don’t know to process or the likelihood of getting an indie book into Costco. Time will tell!
Here’s a question for those willing enough to answer. How often, after finishing a book that you’ve purchased, do you consider returning it?
If you are an Author – have you ever done a book signing at Costco? If so, how was your experience?